Privacy, Advertising & Cookies Policy

Last Updated: December 2025

Operated By: House of BL3GH, LLC

Metal Mantra (“we,” “our,” “us”) is a heavy-music news and media outlet operated by House of BL3GH, LLC. We are committed to protecting your information and maintaining transparency about how we collect and use data across our site.

1. Who We Are

Our website address is: https://metal-mantra.com

Legal Entity: House of BL3GH, LLC

2. Information We Collect

a. Information You Provide

We may collect information you submit directly to us, including:

Name
Email address
Contact details (for example, via contact forms, newsletter sign-ups, or submission forms)

b. Automatically Collected Data

When you visit our site, we may automatically collect:

IP address
Browser and device information
Pages viewed and time on site
Referring URLs
General location (such as city or region)
Analytics and performance data

This is handled primarily through Google Analytics 4 (GA4) and similar tools.

c. Comments

When visitors leave comments on the site, we collect the data shown in the comments form and also:

IP address
Browser user agent information (for spam detection and security)

An anonymized hash of your email address may be sent to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available at: https://automattic.com/privacy/

d. Media Uploads

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract location data from images on the site.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to support site functionality, improve performance, and deliver a better experience.

Cookies on Metal Mantra may be used for:

Core site functionality and security
Traffic analytics and performance
Comment convenience (“remember me”)
Login sessions
Display and layout preferences

Examples include:

Comment-related cookies that last up to 1 year
Login cookies that last 2 days (or 2 weeks if “Remember Me” is checked)
Analytics cookies used by GA4 and similar services

You may disable cookies in your browser settings, but some features of the site may not function properly if you do so.

Cookie Categories

Necessary Cookies: Required for security, login sessions, and basic functionality.
Analytics & Performance Cookies: Help us understand how visitors use the site so we can improve content and performance.
Advertising & Personalization Cookies: Used by our advertising partners (including Google) to deliver relevant ads and measure performance.
Functional Cookies: Remember preferences such as dark mode, layout, or language.

4. Advertising & Google AdSense

Metal Mantra is supported in part by advertising. We participate in third-party advertising programs, including Google AdSense / Google Ads, to help fund our operations and keep content free for readers.

Third-party advertisers may use cookies, pixels, and similar technologies to:

Show relevant ads based on your browsing behavior
Measure ad performance and reach
Limit how often you see the same ad
Prevent fraud and abuse

Google may use cookies, including the DoubleClick cookie, to serve personalized ads and measure interactions with those ads. Information collected by Google is processed according to Google’s own privacy and advertising policies. Learn more here:
https://policies.google.com/technologies/ads

You can opt out of Google’s personalized advertising by visiting:
https://www.google.com/settings/ads

We do not sell your personal data to advertisers.

5. Embedded Content & Third-Party Services

Articles on this site may include embedded content such as:

YouTube videos
Spotify tracks
Instagram posts
X/Twitter posts
Other social or media embeds

Embedded content from other websites behaves in the exact same way as if you visited the other website directly. These sites may collect data, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content.

6. Who We Share Your Data With

We do not sell or rent your personal information.

We may share limited data with:

Analytics providers (e.g., Google Analytics) for traffic and performance analysis
Security and anti-spam services (e.g., Akismet or similar tools)
Hosting providers that power our website infrastructure
Email delivery services if you sign up for newsletters or updates

If you request a password reset, your IP address may be included in the reset email.

7. How Long We Keep Your Data

Comments: Stored indefinitely so we can recognize and approve follow-up comments automatically.
Registered users: Profile information is stored as long as the account exists.
Analytics data: Retained according to GA4 retention settings (typically 14–26 months).
Contact form entries: Stored only as long as necessary to respond to your inquiry or manage submissions.

8. Your Rights & Choices

Depending on your location and applicable laws, you may have the right to:

Request a copy of the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data where legally allowed
Object to or restrict certain types of processing, including personalized advertising
Opt out of email communications or analytics where applicable

This does not include data we are required to keep for administrative, legal, or security purposes.

Managing Cookies & Ad Preferences

You can manage or delete cookies through your browser settings. Helpful links:

You can also opt out of interest-based advertising from many providers via:

Google Ads Settings: https://www.google.com/settings/ads
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info

9. Where Your Data Is Sent

Visitor comments may be checked through automated spam detection services such as Akismet or hosting-level anti-spam systems.

Analytics data and some technical information may be processed on servers located in the United States or other countries, depending on your location and connection. These transfers are handled by the respective service providers according to their terms and privacy policies.

10. Data Security

We take reasonable technical and organizational measures to protect the data we collect. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy, Advertising & Cookies Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make material changes, we will update the “Last Updated” date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

For privacy inquiries, data requests, or questions about this policy, contact:

House of BL3GH, LLC
Metal Mantra – Media Division
Email: contact@metal-mantra.com
Website: https://metal-mantra.com